The Art of Chocolate: How Are Lure's Handmade Tablets Made?

An Art of Taste Born from Swissôtel

Lure is a handcrafted chocolate brand meticulously created by Swissôtel The Bosphorus.
Each tablet is like a miniature work of art crafted by master artisans… Because Lure's philosophy is not just about making sweets, but about creating experiences that stimulate the senses.

Lure combines Swissôtel's pastry tradition with modern touches, bringing together the elegance of the Bosphorus and Swiss chocolate mastery in every bite.

The Journey from Cocoa Bean to Tablet

It all begins with the careful selection of the world's finest cocoa beans.
The cocoa beans used in Lure chocolates are selected according to criteria such as cocoa content, aromatic balance, and sustainable production .

Each of the carefully selected premium chocolate types is transformed by the Swissôtel pastry team using Lure's unique recipes .
Our master bakers combine different cocoa profiles with natural touches such as hazelnuts, caramel, fruit, and salt to create a variety of tablets, madeleines, and pralines .
Each Lure chocolate offers a unique taste experience where balance, elegance, and craftsmanship come together.

Only pure cocoa butter, natural flavors, and handcrafted.

A Story on Every Tablet

Each variety in Lure's tablet collection has its own unique character:

70% Dark Chocolate: The purest form of chocolate.
Hazelnut Milk Pudding: A delicate balance of flavors with roasted hazelnuts.
Ruby & Gold Cashew: The colorful face of modern chocolate art.
Salty Bitter: A perfect balance between sweet and salty.

Each one is produced in small batches, entirely by hand . This is the most important difference that sets Lure apart from mass-produced brands.

Lure is More Than Just a Chocolate — It's an Experience

When you open a Lure tablet, you're not just eating chocolate; you're feeling Swissôtel's enduring sense of elegance, the spirit of Istanbul, and the warmth of handcrafted workmanship.

Whether it's a small treat for yourself or a stylish gift for your loved ones...
Lure is designed to make every moment special .

Discover Lure

At Swiss Gourmet, or with a single click from the comfort of your home, you can discover Lure and experience the taste of art in every bite.