The Art of Chocolate: How Are Lure's Handmade Tablets Made?

An Art of Taste Born from Swissôtel

Lure is the carefully crafted chocolate brand created by Swissôtel The Bosphorus.
Each tablet is like a small work of art created by masters… Because Lure's philosophy is not just about making desserts, but about creating experiences that stimulate the senses.

Combining Swissôtel's pastry tradition with modern touches, Lure brings together the elegance of the Bosphorus and Swiss chocolate mastery in every bite.

The Journey from Cocoa Bean to Tablet

It all starts with the careful selection of the world's finest cocoa beans.
The beans used in Lure chocolates are selected based on their cocoa content, aromatic balance and sustainable production criteria.

Each carefully selected premium chocolate type is passed through the hands of the Swissôtel pastry team and reshaped with Lure's original recipes .
Our masters create a variety of tablets, madeleines and pralines by combining different cocoa profiles with natural touches such as hazelnuts, caramel, fruit and salt.
Each of Lure's chocolates offers a special taste experience where balance, elegance and craftsmanship meet.

Only pure cocoa butter, natural flavors and handmade.

A Story on Every Tablet

Each variant in Lure's tablet collection has its own unique character:

• 70% Bitter: The purest form of chocolate.

• Hazelnut Milk: Soft taste balance with roasted hazelnuts.

• Ruby & Gold Cashew: The colorful face of modern chocolate art.

• Salty Bitter: The perfect balance between sweet and salty.

Each one is produced entirely by hand in small batches, which is what sets Lure apart from mass-produced brands.

Lure Isn't Just a Chocolate Bar—It's an Experience

When you open a Lure tablet, you don't just eat chocolate; you feel Swissôtel's long-standing sense of elegance, the spirit of Istanbul and the warmth of handmade craftsmanship.

Whether it's a small reward for yourself or a stylish gift for your loved ones...
Lure is designed to make every moment special .

Discover Lure

You can discover Lure at Swiss Gourmet or from your home with just one click and experience the taste of art in every bite.